KMID : 1164420160110010135
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Health Communication 2016 Volume.11 No. 1 p.135 ~ p.154
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A Study on Disruptive Business Innovation of Domestic Smart Healthcare Companies: Based on the Disruptive Innovation
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Song Min-Zheong
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Abstract
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The aim of this paper is to categorize domestic healthcare companies into disruptive innovation patterns. For this, It emamines 40 companies and reveals that in low-end disruption with over served customer, their business activities are not free from the current regulation and that in the new-market disruption with non-consumption market, their business activities are active, for they can use indirect methods avoiding the regulations. In conclusion, it provides following implications for further ICT-enabled healthcare business innovation: First, because of the strong medicare-related regulation, the business innovation is now driven by ICT companies. Second, the business innovation driven by ICT companies focusing on new-market disruption with targeted market has a big potential in the long term lifestyle change. Third, because of the issue of aging society, the new-market disruption with targeted market can be extended to the low-end disruption with same dimension. Last, healthcare companies confronting the restriction of domestic regulation should alos consider the regional differences of the medicare-related regulations before starting new businesses in the foreign countries.
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KEYWORD
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Smart healthcare, ICT, business innovation, disruptive innovation
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